About Us

Evolve offers an inviting, professional, atmosphere where you are sure to leave feeling beautiful and refreshed.

In 2007, Evolve Beauty Studio started as small one room studio, a single table and an entrepreneur who sought to bring natural beauty services to the Coulee Region. Over the last decade, this woman-owned business has evolved into a hub for beauty service experts to showcase their craft.

The Owner

Meet Emily

Emily is the owner of Evolve Beauty Studio, an Advanced Lash Stylist and an aesthetician. She received her education in aesthetics from Euphoria Institute of Beauty in Las Vegas, Nevada, in 2006. After graduating, she returned to her roots to open Evolve in her hometown of La Crosse.

Her greatest passion is helping women take time for themselves and encouraging them to see their own natural beauty. When she’s not at the studio, she can be found hanging out with her four-legged family and her husband, Alex.


Rise and shine, gorgeous

Why Evolve? Our beauty studio offers services that enhance your natural look and simplify your day-to-day routine. Imagine… stand-out eyes, impossibly perfect brows, youthful skin. Our eyelash extensions, microblading, skin care services, nail services and more, help you look effortlessly beautiful everyday.

Meet Our Crew

Our team of licensed, aesthetic artists will help you achieve the look you’ve always desired. We listen to your beauty goals and preferences, tailoring the experience to complement your natural beauty.

Photography: Whitney Wiatt        Makeup: Kathleen Pielhop



Lash Stylist / Hair Stylist

Megan graduated with her cosmetology degree at Gill tech in 2004. She has been transforming a hair sense. She specializes in cutting and coloring. In 2014 she decided to add to her skills and got certified in the eyelash extensions. She enjoys making people look and feel their best with the variety of services. In her off time she enjoys the outdoors, animals, sports and family time with their daughter on her husbands family farm where they raise Clydesdales.
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Ashley graduated from the Aesthetics program in 2017 from Minnesota State College Southeast Cosmetology Academy. She joined the Evolve Beauty Team soon after to help women look and feel their best. Ashley specializes in eyelash extensions, customized facials, and full body waxing. In her free time she enjoys being outdoors and spending time with family and friends.
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Lash Stylist

Wendy joined the Evolve Beauty Team in the fall of 2015. She graduated in 2003 from WTC with a Dental Hygiene degree and is Licensed in Wisconsin. Her passion is helping people match their inner beauty with the outer beauty. When not assisting in beautifying, she enjoys making memories with family and friends.

What does Wendy do outside of work? Love life!! She is focused on enjoying her journey with friends and family!

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Lash Stylist

Sandra has a passion for unmistakable beauty and attention to detail. She joined the Evolve Beauty team in the fall of 2017 specializing in eyelash extensions. Sandra is a Licensed Dental Hygienist in Onalaska and her goal is to give women another reason to smile, only with their eyes!
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Kelly S - RE, LE, LI

Aesthetician | Skin Care Specialist

Licensed Esthetician, Registered Electrologist, Licensed Electrology Instructor

Kelly’s mission is to enhance each client’s natural beauty with the most advanced cosmetic procedures and products available. Creating individualized treatment plans in a comfortable, relaxing environment, emphasizing a personal clinician-client relationship.

She is proficient and skilled in a wide variety of procedures including laser hair removal, SkinTyte®, BBL™ Photorejuvenation, BBL™ Acne treatments, chemical peels, microdermabrasion and SkinPen®. Kelly has a passion for the health and wellness of the skin as well as patient education, which motivates her to continue advancing her own education. Her years of experience have allowed her to help many people with hyperpigmentation, rosacea, acne, acne scars, skin tightening and laser hair removal for men and women. She is thrilled to combine the many skills she has honed over the years working in dermatology and medical esthetics, into one very unique place where she can help people look and feel great about themselves.

Kelly was born and raised in the area and currently lives in Holmen with her husband and two cats. When not at Evolve Beauty Studio Kelly loves reading or spending time with her family and friends and discovering new restaurants or wineries.

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Morgan graduated in 2015 from The Salon Professional Academy in Onalaska, Wisconsin, where she received her esthetics license. Shortly after that, she was formally trained for eyelash extensions. She has always been passionate about skin care and helping women feel beautiful and confident. Her services include facials, waxing and eyelash extensions.



Emily Selland joined our Evolve team in June 2019. She loves building relationships with her clients and making them feel beautiful and confident. In her free time, she enjoys traveling and spending time with her daughter and husband.
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Kelly H

Hair Stylist

Kelly's passion is coloring with the Matrix color line - she loves delivering beautiful color that instantly lifts a client's smile. She also offers haircuts, specialty styling, perming and facial waxing. With over 20 years experience in the salon industry, she enjoys learning new techniques and keeping up with the latest hair trends. She offers Deva Curl, Redken, and Pureology products for purchase.

Kelly is also an Arbonne consultant. You can visit her webpage at http://kellyharwick.arbonne.com.

When she's not at the salon, she enjoys spending time with her husband, two kids, and dog. One of Kelly's favorite things to do is listen to music. She loves to travel and spend time outdoors hiking, biking, and boating.

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Hair Stylist

Tara is a holistic hair stylist who believes in the balance of nature and beauty, offering customized services and personal recommendations based on your hair needs and beauty goals. Her specialty is in innovative hair solutions, cuts and color for both men and women.

Tara loves DIY projects, relaxing with Netflix, and hanging out in the backyard with her two adorable Chihuahuas.



Hair Stylist

Laura is a hair stylist and waxing services professional. She specializes in women's cuts and colors.
Laura admits a love for pizza, movies, decorating her house..or anything that needs decorating. And most of all spending time with two cool ass kids.
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Nail Technician

Leann is a professional nail technician with over 17 years of service. Not only does Leann bring a high level of sanitation to the business, but also offers a relaxing and fun experience for every guest. She is a relationship-driven professional who nurtures and empowers her clients to deliver unprecedented quality manicures and pedicures.

Outside of work Leann thrives on quality time she gets to spend with her two children.



I’ve always wanted to help people with whichever career path I chose, but I never planned on becoming an aesthetician. It makes perfect sense since I get to help people feel confident; to me that’s the best thing a person can wear. Confidence. Being a part of the team at evolve, I can help women feel that during each and every appointment.